Why is Strategy so Important?

Strategy is determining where you are now, where you want to go, and then how to get there. It’s the art of developing and implementing specific actions and decisions that will enable the business to achieve goals and objectives as set out by its owners/shareholders.

Without a strategy it is highly unlikely you will achieve your goals – this is true not only in business but in just about any aspect of life.

Many business owners tell me of the dreams and ambitions they once had when starting out in business. Then, faced with the reality of running an operation, they became so caught up in ‘the work’ they at some point asked the question, “why am I doing this?” or “what happened to my vision of success?”

Owning a business isn’t about the work, it’s about the strategy. There are two things which separate a successful business from an un-successfully one. Firstly, the everlasting drive and desire to achieve one’s goals, and secondly, the ability to make decisions always keeping one’s goals in mind.

In effect, there are people who act strategically and then there is everyone else.

Anyone can act strategically if they desire. All you need is the knowledge, the confidence and the support to do so.

This is where I can help.

Alastair Hyde – ‘The Business Coach’